Learn how to apply the four "P’s" of marketing in the digital space to build an effective marketing strategy for your business and reach your target customers online. Consumers are finding the products and services they need in real-time on the web, so learn how to apply traditional marketing principles with a digital marketing approach.
Topics covered will include:
- Product: Positioning Online
- Price: What are you willing to pay for a customer?
- Place: Locations Have Changed
- Promotion: How to Brand Your Company Digitally
- Strategy: How to Tell Your Story
This event is presented by Marketing Bitz, with support from Bixel Exchange.