Corporate partnerships can yield tremendous value for both technology start-ups and big business alike. Yet the success of these partnerships depends on a variety of different bureaucratic and technical roadblocks. Before you network your way into big meetings with your charming personality, it is important to first build a compelling business case that appeals to corporate executives. The standard assumption by big company executives is that technology startups reaching out have no value. Successful entrepreneurs looking to partner should take the time to:
1. Determine the value of corporate partnership for their business.
2. Identify the right companies with complementary products or needs for their services/technology.
3. Build a compelling case (and product) for partnership that appeal to target partners.
4. Connect with the right business and technical decision makers at a target company to efficiently drive a sustainable and mutually beneficial partnership to fruition.
Not sure how to start? Join us and hear from corporate and start-up veterans who have developed and managed these powerful relationships. Case studies, success stories and failures alike will be presented through conversations and a panel discussion.
The Emerging Commerce Council identifies and engages with business clusters that have economic growth potential - including signature, emerging and innovative industry groups. The Council aims to promote policies that will strengthen these industries, elevate their global reach, drive job creation and regional economic prosperity.
Speaker Manager and Session Introduction: Karen Hathaway
Panel Moderator: Nick Smoot, Co-Founder/CMO, Here On Biz
Panelist: Reg Prentice, Associate, Gensler
Panelist: Mark Douglas, President/CEO, SteelHouse
Panelist: Peter Delgrosso, Senior VP of Biz Dev, Dun & Bradstreet Credibility Corp.