People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd.
By personifying your brand and determining your unique selling point, vision, core values, and your target customers, you will find innovative ways to connect with your customers.
Whether you're a business owner, entrepreneur, freelancer, or simply have a side hustle, you'll walk away with clarity on how to develop a brand that attracts. Hear how successful companies have built their brands and use the frameworks within the workshop to create your own brand strategy on the day.
Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of branding, in this workshop you will learn:
- How to create a clear vision to communicate your brand
- How to position your brand in the marketplace
- How to define your target audience
- How to ensure consistency with your brand to build customer engagement
Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a clear idea of their vision for their future, and a basic understanding of their market and ideal customer, however, all students will takeaway an understanding of the frameworks and how they can be applied when developing a brand strategy.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Funding is not an endorsement of any product, opinion, or service. All Federal and State funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact JoLynn Pineda Brock at [email protected].
350 S Bixel St
Los Angeles, CA 90017
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