LA Law Library Business Series: Going to Market: Sales and Marketing Techniques and Strategies. Co-presented with Bixel Exchange

Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most profitable volume of sales for your business.   

Class covers:

  • Identifying your target market
  • Defining your value proposition
  • Defining your competition (SWOT analysis – strength/weakness/opportunity/threat)
  • Road(s) to market – developing a sales and distribution model
  • Managing your pipeline – sales team, customer relationship management (CRM), and customer support


Presented by Doug Korte with the support of Bixel Exchange

Doug Korte is an accomplished global technology executive and respected transformational leader, with experience in turning around and growing high-tech companies from start-up to Fortune 50. Senior executives routinely consult with him when they look to transform & grow their organizations and drive for operational excellence. In the past Douglas has served as Vice President & Global General Manager, Communications, Media & Entertainment with Hewlett-Packard and an executive at IBM. He is an active member associated with key industry organizations, which include: the National Association of Corporate Directors (NACD), the Academy of Television Arts & Sciences, the USC Institute of Communication Technology Management and the Society of Motion Picture and Television Engineers. Today, Doug serves as CEO for Cuneiform Technologies Inc. and is an investor and private equity consultant, providing timely business development, operations and financial strategy advice to corporations, private equity & venture capital firms, investment banking/management firms, hedge funds, professional services firms and large institutional investors regarding high technology and digital media companies.


Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

Classes fill up fast, register today to reserve your seat! All registrants must check-in 10 minutes prior to class time to ensure your seat is not reassigned to waiting-list and walk-in attendees when classes are full.

Photography / Videography:

If you register for this class, you may be photographed or recorded. By registering for this class you are giving the LA Law Library your consent to photograph, videotape, record and broadcast your picture, likeness, voice and statements.  

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.



March 01, 2016 at 12pm - 2pm
LA Law Library - Main Downtown Library
301 W 1st St
Los Angeles, CA 90012
United States
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