Startup LAunch Program Workshop: Understanding Customer Motivation

No matter what kind of product or service you’re developing, your success hinges on helping your customers solve important problems in their lives.

The challenge is that it’s often not clear what your customers actually want. In fact, it’s so mysterious that sometimes the customers themselves don’t even know!

Fortunately, we don’t have to rely only on what customers say to understand what they care about.

In this workshop we’ll cover two important concepts that will help you understand your customers on a deeper level — Jobs to Be Done and Elements of Value — and we’ll show you how to apply them to your own business right away.





Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Funding is not an endorsement of any product, opinion, or service. All Federal and State funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact JoLynn Pineda Brock at [email protected].

November 14, 2017 at 1pm - 5pm
L.A. Area Chamber
350 S Bixel St
Los Angeles, CA 90017
United States
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